Unless you’ve been living under a rock, or - the digital alternative, without internet access - for the past week, then your week included the Christmas Eve-like joy of your new Instagram profile page.
Around the web following the rollout however, the scene was less akin to an exciting Christmas Day, and more to, well, anything anticlimactic in general.
Okay, okay, I’m a dork so I did get excited and it did feel a bit like Christmas Day as my brand-spanking new profile was rolled out. But then I started thinking through a checklist of items to run through to ensure the new profile page was properly utilized.
New Instagram Profile Checklist:
1. Double-check your profile copy: Now that it’s on the web, take a quick look and remember to write for SEO purposes. Here’s your chance to share common hashtags for followers to use when interacting with your account as well.
2. Begin - or continue - using high-res photos when posting to Instagram: The less cynical side of me firmly believes that people recognize subtle differences in photo quality. Particularly in the sports realm, we have access to more AP-quality images than other organizations, often times without the significant expense. Invest in a DSLR and an iPhoneography class for your digital team and commit to using great photos, not just good ones.
3. Begin linking directly to your page: It’s your cross platform content strategy at it’s finest. Photos posted to your Instagram profile can be pinned to Pinterest now, but not pulled in as a link to a Tumblr post. Use your new profile as a reminder to keep building those healthy traffic links!
4. Consider creating an “Instagram follow” button to direct folks to your Instagram feed: the link will take folks to the same location we’ve already been sending them, but moving forward, keep in mind that Instagram should be right up there with Twitter, Facebook, Pinterest, etc.
But here is what excites me about the new Instagram profiles: This is truly the first of many times to come where a traditional mobile application will develop and grow an audience purely on mobile prior to being taken to the web. To consider that it took a purchase by Facebook, a traditionally web-based service, to launch a web profile database for users, is incredible to think.
Does this mean that web-based platforms will slowly evolve to become the new “brick and mortar” concept as mobile takes over? Stay tuned…