After nearly two and a half years with Tampa Bay Sports & Entertainment - managing the digital, mobile and social media presence of the Tampa Bay Lightning (NHL), Tampa Bay Storm (AFL) and Tampa Bay Times Forum - I am excited to share that 2014 will be filled with new adventures in digital production and marketing outside of the sports industry.
It’s hard not to look back on some of the projects I’ve worked on over the past 28 months and not be filled with pride, but I am thrilled to join Bloomin Brands and have the opportunity to support the digital consumer marketing efforts for their five restaurants concepts - Outback Steakhouse, Carrabba’s, Bonefish Grill, Flemings and Roys - very strong, global brands with exciting room to grow within the digital space. Not to mention, Coca-Cola Freestyle machines are located directly within their offices (perks, on perks on perks!).
As 2013 comes to a close, I’ve re-read each of my blog posts and saved articles featuring work I’ve done for the Lightning and some of my favorite programs - including their Social Captain program and Bolts Social Central - and have realized how grateful I am to have been a part of the organization’s first ever “digital team.” When I came into the company I recognized immediately how important leadership is to the success of any digital team, and have certainly benefited from the many opportunities that has afforded me across digital, mobile and social media.
Here’s a random look back at my time with TBSE:
Dec. 2011 - Being honored in the Partnership Activation Newsletter as a top Sportsbiz Twitter follow alongside a nod to the Bolts’ micro-chip jerseys
Jan. 2012 - Tampa Bay Times Forum’s VIP Digital Tour
2012 - The year of social media best practices… and website best practices
June 2012 - #TBLightning staff photo - my first ever time on the ice
On doing social media for a strong sports brand
On updating and maintaining brand pages in the ever-evolving world of social media (I’m looking at you, Instagram profiles and Twitter cover images!)
On infographic-style storytelling as a means of content linking
Pinning to win for the Lightning AND for the Times Forum
The microsite that paid homage to 20 years of Tampa Bay Lightning history in conjunction with Thuzi
Developing the complete concept for Bolts Social Central at the Tampa Bay Times Forum and managing social “activation” programs that truly drove numbers and direct actions
And making the most of every holiday with new ways to engage fans online
Conceiving and launching the Bolts Social Captain program to identify social media brand advocates and provide them with a behind-the-scenes game experience, including the first-ever social captain, Bernie Borges
And of course there was the development of a social video wall to anchor the Bolts Social Central area at the Tampa Bay Times Forum
Integrating social media throughout all aspects of the organization, including Linkedin for HR and blogging for Public Relations
The hundreds of ways I’ve utilized Instagram to highlight the “perfect” photo for fans
And then rewarding them with an epic Instagram account “freeze” to share unique content and prizes with our followers to help launch the 2013-14 NHL season
So I will close with that brief list of the projects I have been part of at TBSE and leave with a link back to the Huffington Post collaboration I was featured in this fall on the lessons I’ve learned doing social media for an NHL team. Yes, I think this sums things up nicely.