"If they want to come in and give us business, we want to allow them to pay the way they want to pay." [-Craig Bahner, chief marketing officer for Wendy’s]
"Wendy’s isn’t the only dining company creating more ways for consumers to pay. Miami-based Burger King Worldwide Inc. (NYSE:BKW) is expanding mobile payment capabilities to 7,000 restaurants this year. Subway, based in Milford, Conn., is testing mobile payments at 2,000 restaurants in California. And St. Louis-based Panera Bread Co. (NASDAQ:PNRA) said last week it will spend $42 million on mobile and kiosk ordering at its restaurants.”
McDonald’s, meanwhile, has acknowledged the importance of mobile payments but is still in a testing phase after hiring its first chief digital officer this past October.
"If you wait in this space until everything is 100% figured out, then you’re going to miss the whole opportunity." [Pete Bensen, CFO of McDonald’s]
"You look at the numbers that Starbucks puts out, and it’s pretty amazing." [Brandon Rhoten, VP Digital at Wendy’s.]
"Wendy’s saw promising trends in tests, including increased visits."
"The app’s limited features (you can’t use it to call in a delivery, if you’re wondering!) and lack of discounts as a perk make it a less convincing download than its competitors."