"Instagram is now offering a new three-pronged dashboard, the first suite of real-time, self-serve tools for marketers to manage their Instagram accounts and understand the impact of their campaigns.
The “ad insights” tool tracks performance via impressions, reach and engagement, while a second, “account insights,” delivers data on non-paid content posted. A third “ad staging” tool enables previews of creative before it goes live on Instagram.
While Instagram had previously been providing brands with reports about their campaigns, that data is now available directly to them…. The program rolls out to current ad partners including Levi’s, Hollister, Banana Republic and Taco Bell with a full roll-out in the near future.”