"Microcopy clearly communicates a unique message that keeps a user engaged in an experience while using as little words as possible."
Original Article on RayondDuke.com click here to read.
You see microcopy used in the following places:
- The footer’s copywrite claim
- Loading screens
- Calls to action
- Form Instructions
- Thank yous/Confirmations
- Error messages/404’s
"By providing short "queues" of information, you keep a person engaged with the things you want to keep them engaged in. Microcopy is when you can communicate in short messages and lead someone toward a goal.”
“One of the ways to respect your user is to create a cleaner line of communication with them. You can do this by being suggestive instead of authoritative with your microcopy.”
Places where you want to avoid over-branded microcopy:
- Forms and Field Labels
- Selections (drop-downs, radio buttons, etc.)
Places where you can have fun with branded microcopy:
- Rewards (points, etc.)
- 404 Pages
- Server Errors
- Error Messaging
Really enjoyed this read and the finer points on balancing branding and straight communication throughout your sites, blogs and social to establish true authenticity among your users. I believe in overhauling sites in favor of directive copy — telling users exactly what the intended action is - “Order Online” rather than the branded name of your take-away — and continue to push towards effective metacopy within sites to help search engines crawl and display directive copy as well.
Taking microcopy into consideration is a necessary step in today’s digital marketing world.