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Would you text in for take-out? Kona rolls out new mobile phone ordering: 

Would you text in for take-out? Kona rolls out new mobile phone ordering: 

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"Instagram is now offering a new three-pronged dashboard, the first suite of real-time, self-serve tools for marketers to manage their Instagram accounts and understand the impact of their campaigns.

The “ad insights” tool tracks performance via impressions, reach and engagement, while a second, “account insights,” delivers data on non-paid content posted. A third “ad staging” tool enables previews of creative before it goes live on Instagram.

While Instagram had previously been providing brands with reports about their campaigns, that data is now available directly to them…. The program rolls out to current ad partners including Levi’s, Hollister, Banana Republic and Taco Bell with a full roll-out in the near future.”

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"If they want to come in and give us business, we want to allow them to pay the way they want to pay." [-Craig Bahner, chief marketing officer for Wendy’s]

"Wendy’s isn’t the only dining company creating more ways for consumers to pay. Miami-based Burger King Worldwide Inc. (NYSE:BKW) is  expanding mobile payment capabilities to 7,000 restaurants this year. Subway, based in Milford, Conn., is  testing mobile payments at 2,000 restaurants in California. And St. Louis-based Panera Bread Co. (NASDAQ:PNRA) said last week it will spend $42 million on mobile and kiosk ordering at its restaurants.”

McDonald’s, meanwhile, has acknowledged the importance of mobile payments but is still in a testing phase after hiring its first chief digital officer this past October.

"If you wait in this space until everything is 100% figured out, then you’re going to miss the whole opportunity." [Pete Bensen, CFO of McDonald’s]

"You look at the numbers that Starbucks puts out, and it’s pretty amazing." [Brandon Rhoten, VP Digital at Wendy’s.]

"Wendy’s saw promising trends in tests, including increased visits."

"The app’s limited features (you can’t use it to call in a delivery, if you’re wondering!) and lack of discounts as a perk make it a less convincing download than its competitors."

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Social media is not the strategy, it’s the outlet for the strategy.
Love the way Adidas has collaborated with Twitter towards Shop Now CTAs in promoted tweets.
40% of people spend more time socializing online than they do face-to-face. (AllTwitter)

Social media is not the strategy, it’s the outlet for the strategy.

Love the way Adidas has collaborated with Twitter towards Shop Now CTAs in promoted tweets.

40% of people spend more time socializing online than they do face-to-face. (AllTwitter)

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ESPN supports their partnership with NAPA Auto Parts on Twitter and in broadcast with the @NAPAKnowHow tweet above. 
Great way to integrate social media into a sports activation — maximize the broadcast audience.

ESPN supports their partnership with NAPA Auto Parts on Twitter and in broadcast with the @NAPAKnowHow tweet above. 

Great way to integrate social media into a sports activation — maximize the broadcast audience.