Click here to read the a full write up in Forbes, but check out these early statistics from Nike’s World Cup “Risk Everything” campaign:
- -> Two of their videos featuring social media power house Cristiano Ronaldo and Neymar Jr. Nike Football: Winner Stays (84 million views) and The Last Game (59 million views) are two of most watched digital video brand campaigns.
- -> To-date the campaign has generated more than 6 billion campaign impressions in 35 countries covering television, cinema, digital/mobile, gaming, print and outdoor. At least one-third (1/3) of those impressions were on mobile devices.
- -> The total campaign has generated a jaw-dropping 372 million views combined.
- -> Nike reports the campaign has proved to be their most social and mobile campaign, with 22 million campaign engagements to-date (likes, comments, shares).
- -> To-date there have been 650,000 uses of the hashtag #riskeverything in social media.
- -> The #askzlatan interactive campaign, where the animated Zlatan Ibrahimovich responds to consumer questions in short personalized films has had over 10.5 million digital views.
- -> ‘The Last Game’ Facebook post from NikeFootball is one of the most shared Facebook posts.
Numbers aren’t even the impressive part - the impressive part is that these came from Nike’s CMO. Not a community manager, not a social strategist, but rather - from the person in the very best position to make a multi-platform digital content campaign during a big stag for a major brand a reality. What an incredible ride it must have been for everyone on Nike’s social and digital team to create and launch this campaign.
It’s amazing to see how social media has gone from a one person task to global, top-down strategies with real dollars to back it.