Stumbled across a promoted tweet featuring the latest rendition of the Xbox and wanted to applaud Microsoft’s social marketing team for knocking one out of the park.
Their tweet is a great example of social marketing - combining online communities with a digital media buy - to amplify the reach of strong content, created with one of the latest digital trends, Vine.
This is a great example of how traditional brand and product marketing campaigns can be optimized for digital and social platforms, without deterring from the holistic marketing strategy
Particularly excited to bring the idea of an Instagram “Freeze” to life for Tampa Bay Lightning fans on social media today.
The idea started awhile back with the realization that our account growth had reached an exciting audience size that was prime for a reward even bigger than behind-the-scenes content.
With the team’s home opener set for tomorrow, locking our account today will give fans exclusive chances to win tickets, jerseys, new merchandise (More on prizes here) and special video messages from players — in short, it’s a great chance to showcase the many, many reasons fans have to be excited for as hockey returns to the Tampa Bay Times Forum.
Be sure to follow the tblightning Instagram account before Noon ET today to follow along as we “freeze” over the account for exclusive contests and giveaways! (More here)